How to Use Facebook Ads to Market Your Kickstarter Campaign

I feel like you have to market the campaign at least a month before it goes live. I wouldn't just go randomly ask all your friends for their emails kind of thing, but anyone that you think would be interested in the project getting those people to sign up for email lists is definitely a solid idea. You can make Facebook pixels and it basically allows you to retarget to people that clicked links before and whatnot.