
‘The Mozart of the attention economy’: why MrBeast is the world’s biggest YouTube star
The Audio Long Read
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From Minecraft to Million-Dollar Challenges: The Rise of an Internet Phenomenon
This chapter narrates the inspiring journey of a young boy battling Crohn's disease who finds solace in YouTube, initially showcasing Minecraft content. As he transitions into a viral sensation with outrageous stunts, it explores the impact of his obsessive dedication and sponsorships on his success in the digital entertainment world.
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