
Steve Madden: Steve Madden (2018)
How I Built This with Guy Raz
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From Recovery to Success: The Birth of a Shoe Brand
This chapter explores the inspiring journey of a shoe company's founding, influenced by the founder's recovery from personal struggles. It highlights the unique market positioning of their first product, a backless clog, and the unexpected appeal it had among younger consumers. The chapter also addresses the challenges of financial growth and ethical dilemmas faced by the company during its rapid success in the 1990s.
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