The Rent is Still Too Damned High
Slate Money
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The Popularity of Miyomi and Josh Wines
This chapter discusses the phenomenon of certain wines becoming popular in specific markets, focusing on wines like Miyomi and Josh. It explores factors such as branding, flavor profile, packaging, and the appeal of upscale wines compared to entry-level ones. It also touches on the mass production of Josh wine and its popularity in the United States.
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