13min chapter

New Books Network cover image

Ken Wilcox, "The China Business Conundrum: Ensure That "Win-Win" Doesn't Mean Western Companies Lose Twice" (John Wiley & Sons, 2024)

New Books Network

CHAPTER

Navigating Business Cultures: China vs. America

This chapter explores the cultural and operational differences between American and Chinese business practices, highlighting the flexibility of Chinese agreements and the significant role of government in commercial activities. It addresses the challenges American companies face, including local partnerships, licensing processes, and the competitive landscape, providing insights into the complexities of entering the Chinese market.

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