The Best One Yet cover image

🍫 “How KitKat won Japan” — KitKat’s Omiyage strategy. Humane’s iPhone killer. Hot Strike Summer’s sequel.

The Best One Yet

00:00

The Rise of KitKat in Japan

This chapter discusses how KitKat became the number one candy in Japan through the creation of unique flavors based on local traditions and preferences.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app