Jan Oliver Schwarz 'Strategic Foresight - Winning the Uncertainty Game'
The New Abnormal
How to Deal With Uncertainty Effectively
Companies are effectively starting by looking around them, seeing what's out there, doing their trend research, etc. And bringing all that information back into the company to try and make sense of it. Also noting very much something you also spoke about earlier on of uncertainty being clear about what they don't know. That goes back to your points about wall gaming. So just the brutal reality of dealing with uncertainty.
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