4min chapter

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Building a National Brand: Stratos Private Wealth's Jeff Brown

RIA+

CHAPTER

Building a National Brand: Stratos Private Wealth's Vision and Model

This chapter delves into the process of building a national brand, discussing the vision behind Stratus Private Wealth, the challenges of rebranding, and joining a major custodial referral platform. It also explores the concept of creating a unified direction for the company by using the analogy of pirates and the Navy.

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