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A Shave, a Haircut, and a Blood Pressure Test (Ep. 6 Update)

Freakonomics, M.D.

CHAPTER

The Relationship Between Pharmacists and Patients

Six months later, blood pressure among the intervention group had dropped by nearly 30 points. For the group without a pharmasist on sight, the decrease was just a third of that. Eric recalled one customer who initially refused to have his blood pressure tested. He said he already knew his blood pressure was high, and so he didn't need the test. But eric asked researchers to come in then, and together they managed to convince the customer to get tested. The study was published in the new england journal of medicine in 20 18.

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