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A Shave, a Haircut, and a Blood Pressure Test (Ep. 6 Update)
Freakonomics, M.D.
The Relationship Between Pharmacists and Patients
Six months later, blood pressure among the intervention group had dropped by nearly 30 points. For the group without a pharmasist on sight, the decrease was just a third of that. Eric recalled one customer who initially refused to have his blood pressure tested. He said he already knew his blood pressure was high, and so he didn't need the test. But eric asked researchers to come in then, and together they managed to convince the customer to get tested. The study was published in the new england journal of medicine in 20 18.
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Speaker 1
When we
Speaker 3
as health care professionals see patients, and clinic setting or hospital setting, the relationships sort of dictated by the environment. It can feel a little bit formal. Meeting someone outside of the clinic or hospital setting allows you to get to know them on a little bit deeper level.
Speaker 1
Six months later, blood pressure among the intervention group had dropped by nearly 30 points. That's a lot. For the group without a pharmasist on sight, the decrease was just a third of that. And eric mohammed says that the benefits went beyond those numbers. As the programme went on, the
Speaker 2
pharmacist gained ease with the customers. And once you get someone to open up to you, then you can really find out what's wrong, and you can really help. And if you gain the genuine filling of care, then you can also gain trust from that person. Eric
Speaker 1
recalled one customer who initially refused to have his blood pressure tested. He said he already knew his blood pressure was high, and so he didn't need the test. The gentleman actually booked harcut for six a m on a saturday, a time when he thought that the medical people would not be there. But eric asked researchers to come in then, and together they managed to convince the customer to get tested.
Speaker 2
And then he became the biggest advocate for the study, because once we dispelled what he thought was going to happen, and then gave him genuine care, and his blood pressure began to get better, he began to take a personal reflection on his life style, and he stopped smoking, he changed his diet and he stopped drinking. The
Speaker 1
study was published in the new england journal of medicine in 20 18. When it came out, a reporter visited eric's shop and interviewed this customer. And
Speaker 2
the reporter asked him what made him decide to do it. And he kind of got a little emotional, and he said, i have to be around here for my son.
Speaker 1
I day i recalled several similar success stories.
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