How Apple Is Dealing With Streamers

Apple is closing deals they've definitely closed deals on because of this at some point but there is also a strategy in general that and again we'll be talking about it more over there too. There is a feeling like theatrical is gonna it's not just for superhero movies there are other movies that can do well there so that's part of the strategy with this. Apple has gone from one offs to just saying we're shopping for a distribution partner which suggests to me that many if not all Apple movie releases will actually get a theatrical opening before they before they go on Apple TV Plus. executives at some studios have expressed reservations about Apple's approach according to Lukasha.