Top of Funnel Marketing

We acquire t v media a lot differently through our a i platform. That brings extreme efficiencies, especially the linear side of things. Whether you can do tv or not, like set that aside, you need to be building awareness with your future customers. If it's not television, then what top o funnel tactics can you work into your strategy so that you're playing the long game even without television? And when you're thinking about those channels, interrogate everything. You should be able to find efficiencies, test and retest don't assume that if you've tested something and it didn't work, that it's cold and coat dead.