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Marketing budget benchmarks, SaaStr 2022, thought leadership, where to start with demand gen programs, why everyone is talking about community & more

The Dave Gerhardt Show

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The Path to Marketing Leadership

If your revenue goal was a million dollars, ARR for next year, you would say that to fuel the new 25%, we need at least 250k to spend on people. You're optimizing for growth in that case for sure. But if your efficiency targets are different, if the strategy of the company is we need to make $3 for every dollar that we spend, then you've got to tweak that equation and be more efficient in one of those areas. I think it also brings into account, if you convert a customer and the customer is going to stay for two or three years, and maybe one to one is okay. It's like actually in customer success is low churns the

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