Perseverance and Vision: The Roots of Innovation

Welcome back to 100 CEOs, with me Steven Bartlett of Diary of a CEO, Behind The Diary & Dragon's Den. Today, I’m focusing on the controversial Elon Musk of PayPal, Tesla, SpaceX, Neuralink and, X—formerly known as Twitter.

I’ve watched hours of interviews, studied statements made by family and former team members, and even interviewed his biographer Walter Issacson - who shadowed Elon Musk, behind the scenes, for years.

Elon has left an undeniable mark on humanity, and In the next 45 minutes, you’re going to understand exactly how, the secret principles you can steal from him and the price he’s paid for the life he lives.

Love him or hate him, This is 100 CEO’s and This, is Elon Musk. 

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