Lesson: Mark Ritson On Which Marketing Tactics To Focus On In Your Startup
Startup Diaries
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The Importance of Orientation in Marketing
In theory, the marketing process doesn't even mention product yet. Most marketers are too worried about their image and how they look to influencers for influence. The biggest discovery is salience - does my brand come to mind when you need it in a buying situation? That's what we should be aiming for all the time.
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