Getting People to Talk About Sand Ability During the Pandamic

We don't have enough budget to do mass communications ever. We're a ten million dollar bureau, so even our big marketing campaignsare very surgical by their nature. So we are going into five cities tomorrow, actually, on march first, with our largest campaigns ever. But it's hyper targeted. It will be between two and three million dollars spread across five cities. And we know exactly the ptro file, the visitors that we're trying to acquire,. get that first party data and devellop a relationship with them.