How Hubspot's Marketing Works [REWIND]
The Digital Marketing Podcast by Exposure Ninja
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Evolution of HubSpot's Call-to-Action Strategies
This chapter explores the transformation of HubSpot's website from 2007 to 2016, focusing on the shift in call-to-action elements like demo requests and free trials. It discusses the strategic evolution towards dual call-to-action approaches catering to both high and low commitment users, while also mentioning HubSpot's foray into podcast networks for marketing.
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