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The Power of Counter Positioning
In general, when I'm looking at the competitive landscape for a company that we're starting at Pioneer Square Labs in the studio, I'm trying to figure out who are we going up against. The ideal situation is there's incumbents, big companies that are 20 plus years, you know, they're mature companies. And my logic on that is always we're competing on a completely different playing field than however an incumbent got power and whatever opportunity was for them to create something new and new. Does that square with how you would think about that? Completely resonates, completely resonates.