S4 E5: Olipop Plays Succession/D2C Marijuana/The Mommy Blogger Formula
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How to Start a PR Campaign
Companies will start PR when they're trying to sell their business or raise money. A bit a company is about to go fundraise and they're like, let's get as much press as we can. I'd be surprised if that's the way they were thinking about how the Ali Popuc team was thinking about it because it was just one article.
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