2min chapter

Limited Supply cover image

S4 E5: Olipop Plays Succession/D2C Marijuana/The Mommy Blogger Formula

Limited Supply

CHAPTER

How to Start a PR Campaign

Companies will start PR when they're trying to sell their business or raise money. A bit a company is about to go fundraise and they're like, let's get as much press as we can. I'd be surprised if that's the way they were thinking about how the Ali Popuc team was thinking about it because it was just one article.

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