Do You Have a Perfect Problem?

A colleague of mine decided to start a break through non profit. But he didn't say, i have a perfect idea. I'm going to go do it. What he did instead is write three completely different ten page business plans for three separate businesses. The only thing they had in common was that they were worth exploring. We're just asking them to put down the best solution they can think of. If it has a solution, go solve it. And if it doesn't have a solution, then it's not a problem, but a situation.