How to Be a Good Consumer of Research

The methodology is really important because, again, there's a lot of biases and you have the hindsight bias even as an experimenter. So it's actually pretty tricky and something for designers when they come over and watch what's happening,. They can also be under that problems like all these biases. That's why I always tell them it's super important to be there and watch them, the test. But they also need to wait until the complete analysis to not draw conclusions too fast.

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