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Nico Perez, Mixcloud // Living In A Warehouse & Bootstrapping To 17M Users

Creator Lab - interviews with entrepreneurs and startup founders

CHAPTER

Growth, Marketing, and Revenue Strategies of Mixcloud

This chapter delves into the early days and growth of Mixcloud, discussing their marketing strategies without spending on advertising, revenue streams from brands and advertising, and their monetization strategy involving brand deals and display advertising. It also explores the importance of building a sustainable business model, the potential need for fundraising for accelerated growth, and the efficient management of a large user base with a small team.

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