Ryan Bednar on How Organic Search Is Changing, The Pros & Cons of Working With An SEO Agency
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Evolution of SEO and Content Marketing
The speakers discuss how SEO and content marketing have changed over the years, from the use of private blog networks to the importance of backlinks. They highlight the importance of picking the right keywords, creating great content, and focusing on technical SEO. The chapter also explores the challenges of creating content in a saturated market and the significance of backlinks in cutting through the noise.
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