
Aviation industry under pressure, Argentina’s debt deadline, why Silicon Valley is surviving the ad crash
FT News Briefing
00:00
Economic Pressures and the Evolution of Advertising
This chapter explores Argentina's looming economic crisis and the threat of a default, while tracing the evolution of the advertising sector amid the pandemic. It reveals how traditional ad budgets have shrunk, with a notable rise in online advertising and highlights the adaptive strategies of major companies like Facebook and Google.
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