Do you know that a marketing tactic based on the community's influence is increasingly serving as the driving force behind business and product success?

Wes warmly welcomes Guillaume Moubeche, founder and CEO of lempire. His firm creates the finest products in the world and supports business owners all over the world in building profitable and successful enterprises.

In today's episode, we'll dig into what benefits can community-led development give to your product-led business. Head to this podcast right now!

Shownotes

[01:06] Why is Guillaume Moubeche passionate about the connection between the led-growth and product-led growth?

[06:25] Make a product sample for the community.

[06:56] Putting the results on display gives customers a clear, practical way to interact with your product.

[07:51] Bring the spotlight to your community!

[09:36] Who are these brand-new users, the lurkers and the power users, Guillaume Moubeche is talking about?

[14:55] Did Guillaume Moubeche expand his business due to the product or the number of people he was garnering?

[17:16] What methods did Guillaume Moubeche use to garner people for his community?

[23:09] Which key determinants of productled growth influence community-led growth?

[27:23] Try to put less weight on what you are trying to accomplish with your product.

[30:11] Guillaume Moubeche shows how he manages the lack of product knowledge or underdeveloped skill sets in his working force.

[37:45] Put effort into your community, invest in it, be consistent, and reward people for using your product.

[41:50] Pay attention to Guillaume Moubeche's big reasons why his community platform is essential.

About Guillaume Moubeche

In the previous four years, he co-founded two businesses: one that he built up to $600,000 in recurring revenue before selling, and the other, which he is now working on and has a $10M+ ARR, is now worth more than $150M.

Guillaume started in 2018 with no real networks and little to no knowledge of technology or digital goods. He studied and experimented for years since entrepreneurship just appealed to him. He decided to share their firm's strategies to attain such significant success after experiencing many failures and achievements to aid more individuals in doing the same.

Profile

Guillaume Moubeche on LinkedIn

Guillaume Moubeche on Twitter

lempire

lemlist Family

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Pints With Aquinas

Intro

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