The Kiss for Beauty

I think there's, I guess, one of the reasons that it's so pertinent to now is, I guess the lean movement is really pushing back against design up front kind of thinking. And part of industrial design has always been that it doesn't just have to be useful, it also has to be beautiful. The kiss for beauty, is it the talk, can't have to answer. But that's not fair, because you couldn't replicate the Mona Lisa, but you could still think it's beautiful.