The Black Friday Survey and Early Access - What's Next?

Dawson: I've been really trying to keep the v ip list, which is our s am s list, but really as as v ip as possible. Andi think that' personal way to connect with those who are shopping your brand. So you've got over 400 now on your tex list and 30 thousand on your umal list. Wriht, so like, it's clearly, you know, a subset of were engaged. Dawson: We ran paiods for a few months, 20 21. But then actually had to turn them off at the start of c four last year because we could not keep up with demand. The revenue numbers have still been better than ever