Professor Alvaro Cuervo-Cazurra discusses how multinationals from emerging markets compete, first in their domestic markets, and then build on their learning and success to expand globally. He discusses the unique advantages of emerging market multinationals, and how Western competitors can learn from their strategies and unique competencies.
About the guest: Cuervo-Cazurra is a Professor of International Business and Strategy at Northeastern University. He studies the internationalization of firms, with a special interest in emerging market multinationals; their capability upgrading, particularly technological capabilities; and governance challenges, including issues of corruption in international business. He has published widely, in numerous academic journals, is the co-editor of the Global Strategy Journal, and recently published Innovating for the Middle of the Pyramid in Emerging Markets, Cambridge University Press, and co-authored the Oxford Handbook of State Capitalism and the Firm, Oxford University Press, 2022. Bachelor of Science in International Business program at Northeastern's D'Amore-McKim School of Business. He is an expert in global strategy, blockchain development, and implementation strategy.
International Business Today is a podcast produced by the International Business & Strategy group at Northeastern University. Made for global business professionals—and any student who hopes to work for a multinational organization in the future, our hosts and their guests share what's proven through research and highlight what's really working in practice.
The podcast, released in seasons of six or more episodes, is currently in Season Two and hosted by Ravi Sarathy. Join him and his guests as they share their experiences and insights on succeeding in emerging markets and being effective across different cultures. Speakers include Paula Caligiuri, Michael Enright, Ravi Ramamurti, Anna Grosman, Alvaro Cuervo-Cazurra, and others.
Reach out to us at IBTpodcast@northeastern.edu
