How Did You Optimize Your Pricing?

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In the early days, we paid more attention to individuals and teams than sitometrics. We spent a lot of time understanding how people eusing the product. Once we started getting more adoptiong larger companies, we built out these network grafts that would show how the product spread from individual to individual. And then teemed to team and got a intuitive mental model of the verality of the product. It's only been n the past four years or so that we've really had a more opinionated funnel that we're optimizing around. I think i would be sceptical myself if i started using a product and it's not clear how they're making money. I'd be like orley

Todd Jackson’s filling in as host again this week. (As a reminder, he’s hosting a few product-focused episodes this season — all about finding product-market fit.)

Today, Todd chats with Andrew Ofstad, co-founder of Airtable. In our conversation, we go deep into Airtable’s early days, and how they navigated the journey of finding traction and scaling.

Here’s a preview of what Todd and Andrew cover:

How the founders came together, their vision for the product, and what the initial prototypes looked like.

Airtable’s alpha, beta, and launch timelines, as well as their early traction.

The challenges of creating a horizontal product that can do many things, including identifying initial use cases and figuring out how to describe what they were building.

How to approach pricing and competition, as well as their early go-to-market strategy.

What the next 3 years will look like for Airtable, and how they’ve navigated scaling while staying true to their vision.

Whether you’re a founder validating your own idea, or a product leader looking for growth advice, there are tons of tactics here that go much deeper than the typical founding stories you hear.

You can follow Andrew on Twitter at @aofstad. You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @tjack.