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Airtable’s path to product-market fit — co-founder Andrew Ofstad on building horizontal products

In Depth

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How Did You Optimize Your Pricing?

In the early days, we paid more attention to individuals and teams than sitometrics. We spent a lot of time understanding how people eusing the product. Once we started getting more adoptiong larger companies, we built out these network grafts that would show how the product spread from individual to individual. And then teemed to team and got a intuitive mental model of the verality of the product. It's only been n the past four years or so that we've really had a more opinionated funnel that we're optimizing around. I think i would be sceptical myself if i started using a product and it's not clear how they're making money. I'd be like orley

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