People have been predicting or, like, video conferencing and video calling and sort of like screen based interactions for a long time. I mean, as soon as you have things like yellow journalism, like the attention economy that we talk about now, or it's like everyone is competing for your eyeballs. Are not competing for your money, necessarily, because what they want is you to look at stuff so that they can track whatyou're looking at and then sell information to other people. So i think actually that kind of concept has been around for longer than we might expect.