The Rise of Drive-In Theaters

This chapter explores the evolution and cultural importance of drive-in theaters in American cinema, tracing their journey from an underestimated concept to a beloved entertainment staple. It discusses how innovations, promotional strategies, and shifts in audience engagement transformed drive-ins into crucial venues for movie premieres and emerging talent. Furthermore, the chapter examines the parallels between past Hollywood practices and contemporary entertainment industries, highlighting how drive-ins nurtured both stars and cult classics within a unique viewing experience.