What Happens When Every Brand is a Bank?
Banking Transformed with Jim Marous
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Can Imbedded Financing Open the Door for Brand New Revenue Models?
Ben: I see embedded finance as expanding the size of the pie, not simply shifting shares between the pie. Key to success here is leaning into this trend, understanding what it's all about and looking to take a customer mind set to this," he says. "We're going to see a lot more competition and delivery of service to or customers that may be in unexpected places"
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