We're a Powerful Machine

i've been incredibly fortunate to have attended a few super bowls and even like march madness. There's a definitive energy that is fueled by the participation of brands and fans. It's definitely something i try to bottle up and try and recreate over on this side of the pond. And encourage our partner to activate in a way that recreates that bold americana that we all enjoy. Is that sort of partly what bort you to day i fell two thousand and 17? I don't know, it just seemed like too good an opportunity to turn down. We can't deny that from a commercial perspective, us sport is a powerful machine. But also not easy, because it comes with great