Woke or Broke?
The Bottom Line
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Do You Have a View on Hypocrisy?
Evan Davis: I think companies have to be a little bit wary about this. There is some hypocrisy in making a big deal out of some issue which relates only tangentially to your company, whilst not actually examining some of the profound ethical problems with the product that you produce or the service you give. You can't just take your values off the shelf or take your stance lightly. We're in a more politicized environment than we were before. And doing good isn't just about the donations you make; it's also about the way in which you conduct business. It's a better way of doing business.
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