Search Engine Optimization

Finding something online might seem easy - but as Marcus Eagan tells it, it’s not easy to get it right. In today’s episode, MongoDB’s Staff Product Manager on Atlas Search speaks with Jason and Patrick about his own journey in software development and how to best use search engines to capture user intent.

00:00:34 Introductions

00:01:30 Marcus’s unusual origin story

00:05:10 Unsecured IoT devices

00:09:56 How security groupthink can compromise matters

00:12:48 The Target HVAC incident

00:17:32 Business challenges with home networks

00:21:51 Damerau-Levenshtein edit distance factor ≤ 2

00:23:58 How do people who do search talk about search

00:30:35 Inferring human intent before they intend it

00:46:13 Ben Horowitz

00:47:32 Seinfeld as an association exercise

00:52:27 What Marcus is doing at MongoDB

00:58:30 How MongoDB can help at any level

01:01:00 Working at MongoDB

01:08:14 Farewells

Resources mentioned in this episode:

Marcus Eagan:

• Website: https://marcussorealheis.medium.com
• The Future of Search Is Semantic & Lexical: https://marcussorealheis.medium.com/the-future-of-search-is-semantic-and-lexical-e55cc9973b63
• 13 Hard Things I Do To Be A Dope Product Manager: https://marcussorealheis.medium.com/13-hard-things-i-do-to-be-a-dope-database-product-manager-7064768505f8
• Github: https://github.com/MarcusSorealheis
• Twitter: https://twitter.com/marcusforpeace

MongoDB:

• Website: https://www.mongodb.com/
• Atlas: https://www.mongodb.com/cloud/atlas/register
• Careers: https://www.mongodb.com/careers

Others:

• Damerau-Levenshtein distance: https://en.wikipedia.org/wiki/Damerau%E2%80%93Levenshtein_distance
• Lucene: https://lucene.apache.org/core/
• Target HVAC Incident (2014, Archive Link): https://archive.is/Wnwob 

Mergify:

• Website: https://mergify.com/

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