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This Startup Founder Was Too Intense—How They Learned to Stop Taking Themselves So Seriously

Delivering Value with Andrew Capland

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Exploring the Freemium Model and Product Onboarding Strategies

This chapter discusses Novatic's strategic transition to a freemium model for product-led SaaS businesses, comparing it with traditional sales-led approaches. It also covers the alignment of sales with customer success, rollout strategies, and essential KPIs for measuring effectiveness, along with resources for product onboarding and retention.

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