
This Startup Founder Was Too Intense—How They Learned to Stop Taking Themselves So Seriously
Delivering Value with Andrew Capland
Exploring the Freemium Model and Product Onboarding Strategies
This chapter discusses Novatic's strategic transition to a freemium model for product-led SaaS businesses, comparing it with traditional sales-led approaches. It also covers the alignment of sales with customer success, rollout strategies, and essential KPIs for measuring effectiveness, along with resources for product onboarding and retention.
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