Tiktok

Julia borston: I think the tik tok audience actually is a lot wider than you think. Melissa, how do they measure receptivity? Because when i heard julia's report, all i could think about is... Just because it's younger. The algarithm is sort of magical. Learns what you like and actually just gives you more entertainment. It really has blown up. People are spending well over an hour day on tik toK. And i think, you know, to your point on brands as well, brands want to be where eyeballs are.