Ed Kless joined me on Ditching Hourly to talk about what he and his Threshold co-founder Ron Baker think is the next big thing (spoiler alert: transformations).

Talking Points

The Concept of the Experience Economy
Progression of Economic Value
Transformations and Their Impact
Threshold: Guiding Transformations
Transitioning from Service to Transformation Economy
Skipping the Experience Stage
Charging for Transformation
Subscription Model as a Solution
Value-Based Pricing vs. Hourly Billing
The Revelation Document
The Concept of Moral Injury

And here's the link to the document we discussed on the show:
THRESHOLD - A REVELATION for the Transformation Economy

About Ed

Ed Kless believes entrepreneurs continue the work of creation and that business exists to promote human flourishing. To advance this vision, he cofounded THRESHOLD, where he guides professional leaders and teams through edifying transformation. Previously, Ed served as Sage’s senior director of partner development and strategy, hosted the Sage Thought Leadership Podcast, and designed curricula for Sage Partners and Customers. He also co-hosts The Soul of Enterprise with Ron Baker, his friend and fellow THRESHOLD co-founder.

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Do you have questions about how to improve your business?

Things like:

Value pricing your work instead of billing for your time?
Positioning yourself as the go-to person in your space?
Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?

Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.

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To book your one-on-one coaching call, go to:

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I hope to see you there!

#174 - VO- Alex Theuma, CEO of SaaStock. Where AI meets ARR.

SaaS Connection

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