HYBRIDCASUAL PLAYBOOK: metahybridcasualplaybook.splashthat.com
In this podcast episode, Michail Katkoff hosts Manish Gajria, Director of Product from Meta, and Ryan Davies, Head of Performance Marketing from Kwalee to discuss the current trends in the mobile gaming market, focusing on value optimization, hybrid casual games, and the impact of AI on user acquisition strategies.
They explore the challenges of measurement and attribution in a changing landscape, and the importance of creative strategies, and share success stories from the industry. The conversation highlights the evolving nature of gaming marketing and the tools that Meta is developing to support advertisers in achieving better outcomes.
Chapters
0:00 Introduction and Episode Overview
01:46 Meet the Guests: Manish Kashria and Ryan Davis
02:19 Current Trends in Mobile Gaming
04:15 Value Optimization in User Acquisition
07:24 Challenges and Strategies in Gaming Marketing
17:37 Hybrid Casual Games: The New Frontier
33:19 Success Stories and Case Studies
34:54 Gaming Apps and Value Optimization
36:17 Subscription Apps and Value Optimization
38:14 The Role of UA Managers and Automation
44:53 Combining Optimization Techniques
48:24 AI in User Acquisition
57:16 Measurement and Attribution Challenges0
1:04:03 Conclusion and Final Thoughts
