Do You Think You Can Afford to Do International Business?

Lulu Lemon is a clothing company based in New York City. The clothes are designed to be worn by men and women of all shapes, sizes and ethnicities. They use Gerber pattern files with tech packs made on Gerber so that every small will be a small. Every XL will be an XL. Do you see people jumping on the air shipping bandwagon? I don't think companies like Patagonia or Arterics will want to air freight stuff over because fuel prices are going one direction.