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Don’t Get Fooled: How Con Artists Gain Your Trust | Chris Chabris

The Art of Charm

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The Importance of Retrieving a Memory

In the 2008 presidential election, Hillary Clinton started retrieving false memories about literally being shot at in Bosnia when she was first lady. She had embellished it more, not I would say because she's an veteran liar or something like that, but because she recalled a memory that was consistent with how she was thinking of herself at that time. When we do retrieve a memory, often it feels very detailed and it feels like it happens automatically with very little effort. And there's nothing about the memory you retrieve on the surface that feels wrong.

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