What is a Woman? The Shifting Gender Aesthetics of the "New Right"
Diabolical Lies
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The Evolution of Consumer Identity and Gender Norms in Politics
This chapter explores the shift from frugality to conspicuous consumption in consumer identity, particularly through the lens of American politics and gender norms. It highlights key figures like Sarah Palin and introduces the concept of 'sale gaze' to discuss the blending of capitalism with personal identity.
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