Data I Look at to Analyze Year Over Year Q4 Performance
Conversion Tracking Playbook
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What's the Right Way to Put This?
Brad Redding: Start with the goal. There's a forecast going into it and it's never too late to make tweaks or changes. A lot of this analysis you can do just in universal analytics. If you want to get a little bit out into the wild, go to data studio and connect to your UA account.
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