16min chapter

Round Table China cover image

World No Tobacco Day Special

Round Table China

CHAPTER

Tackling Tobacco Use Among Chinese Youth

This chapter explores strategies to combat tobacco use among Chinese youth, including creating personalized anti-tobacco campaigns based on different personality types. It delves into the deceptive tactics used by the tobacco industry to target young people and the need for strong regulations to counter aggressive marketing strategies, especially in the context of e-cigarettes. Success stories of cities implementing smoke-free policies and the importance of changing perceptions towards smoking are also highlighted.

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