SPI 149: Dane Maxwell Interviews Pat Flynn
The Smart Passive Income Online Business and Blogging Podcast
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The Bonus Sandwich
In the next five years, it seems to me that the software guy will slaughter the info marketer if he publishes information products for free. This is reminding me of an episode I did with Derek Halper. He talked about something called the bonus sandwich. You have a bonus for people who cannot yet use your product so that they can then use yours.
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