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4min chapter
The Other Game: How Athletes Become Brands
DealBook Summit
Celebrities and Brand Identity
This chapter explores the intricate dynamics between celebrity branding and authenticity, featuring case studies on Snoop Dogg and Shaquille O'Neal. It examines how their marketing strategies resonate with diverse audiences and the implications of celebrity endorsements on consumer perceptions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode