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#27 - Brands on Web3 After the Hype w/ Filippo Chisari

Metavertising // Metaverse Marketing

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The Future of Web Three

In web three initially, the community was kind of the new way of nurturing customers. Now we're going into a phase where companies understand communities can also be nurturing post purchase - not just pre purchase. So that's almost going into that kind of area. And then on top of that, you know, there's the immersive experience, which is kind of the utility layer, right? It's utilities being given or unlocked through an immersive experience but it doesn't start from there yet. But maybe in 10 years in 10 years when the whole world will be an immersive experiences and AR and VR will be an integral part of our life and we won't call it NFTs anymore. We won

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