Is TikTok Going Away?

I'm not scared if TikTok goes away because the people that use it are going to move to Instagram or YouTube shorts or another place where you can make video-based vertical content, video content. I just need to be able to recognize that change and then be able to reallocate my strategy and resources to another place. Sarah what's good happened for you to be here? What job is it in the organization to decide which target accounts the sales and marketing team go after? It really depends on the organizational maturity so the life cycle stage of the company and the people and the players that you have in place.