2min chapter

Marketing Against The Grain cover image

How Community Can Accelerate Your Go-To-Market with Patrick Woods

Marketing Against The Grain

CHAPTER

The Go to Market Efficiency Two by Two

If we were gong to build a two by two that i would call the go to market efficiency two by two, like make your go to market better. On the horizontal axis, i think you would plot ito diminishing returns versus, like, long tail slash, expedential returns re exactly. So what you're saying is, like an ca engineer, it's like all that is short term, but it's pretty diminishing. One c a engineer makes a huge impact, un like the reliability of your web siht, or your free product, or whatever that may be. But man, your third, fourth, fifth one, the returns drop off exactly really, really quickly. We

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