The Difference Between Simon Who Failed and Andy Who Won

The average human attention span used to be 20 minutes - today it's nine seconds. Are you using that precious time to actually captivate your audience's attention in your marketing?

Advertising expert Sally Hogshead joins Dan Kennedy to discuss the concept of fascination in marketing, how it's different from persuasion and the vital role it plays in all types of selling (one to one, one to many, etc.). One of the most important ways entrepreneurs create fascination, Sally insists, is by fully understanding and capitalizing on the unique value their personality can bring to the brand and the business.

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