2min chapter

Dan Kennedy's Magnetic Marketing Podcast cover image

How To Fascinate Your Prospects With Sally Hogshead

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

The Difference Between Simon Who Failed and Andy Who Won

Andy understands how his personality adds value so he can build resonance in a totally authentic way, even though he's not charismatic. The difference between Simon who failed and Andy who wins is not the products that they're selling. "When we blow the meeting, we fail to captivate our listener and we lose as a result"

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