Roundup: How to Market a Mobile Game Internationally - Brian Altman (Remerge)
Apptivate: App Marketing Explained
The Challenges of Sectioning Off Your Budget Into Countries
localization also goes into cultural localization and everything like that. I think there's other challenges that are presented first. You might want to section off this specific country because you're seeing great performance out of it. But then as you section it off, absolutely, you'll start to see certain creatives do better.
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